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Hey there fellow human,

I'm Jp.

I've been playing this team sport called UX for 10 years and leading teams for 6.

​

While I'm a (mid-sr.) generalist, my former life as an academic gave me strong research chops.

(AKA, I eat complexity for breakfast)

Results

and their stories.

🌶️ These case studies describe three particularly spicy projects and how we did (or didn't) succeed.

All of these case studies are under NDA, so I've redacted identifying information and IP.

💰 Cut support costs by $7 million

6 months (2022) • Design and Research Lead

Why was this new product on the market getting leads but struggling with sales?

🪁 Lifted NPS from 4.8 to 8.3

3 months (2021) • Design and Research Lead

How do you create a product to replace a low-usability legacy money-maker?

🛠️ Cut set-up error rate by 50%+

3 months (2023-24) • Research Lead

How should a team launch a new product that hasn't been validated in over a year?

Complex problems

are neither new nor scary, but they do take some heart to figure out.

 
You little heart-
breaker!
🥰

Vibes

(AKA, what is it like to work with me)

 
Don't go breaking hearts now!
💔

Jp Lynch © 2025

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